How to launch your own community?

Author

pninsider
January 27, 2025

Get smarter every week with expert opinions, in-depth analysis, and real-world case studies to elevate your practice.

Expert Opinion - Building Digital Communities

This Week's Expert: Dr. James Morehen, Aimee Ellen O’Keeffe, Evan Bailey

Key Insights: Most rush to launch and wonder why they fail. The Female Football Nutrition Network took a different path - giving their team 6 weeks to build trust through free content before opening the doors of the Female Football Nutrition Network.

Why? Because you're not building a product. You're creating an ecosystem.

Their approach was elegant in its simplicity:

  • Solve a problem in a market

  • Partner with someone who embodies your ideal client

  • Show up daily with genuine value

  • Build the proper foundations behind the scenes

By documenting the journey and serving before selling, they created something special.

When launch day came, they weren't selling to strangers. They were welcoming friends into a trusted space.

Actionable Takeaway: Before your next launch, commit to 6 weeks of consistent service to your audience. Share your process. Build real connections.

Remember: The goal isn't customers. It's creating a space where transformation becomes inevitable.

Market Opportunity - Why Beehiiv is Your Secret Weapon for Client Engagement

Top Pick:

Turn your email list into a high-impact client base with Beehiiv.

Our Take:

Social media may grab attention, but it’s not built for direct sales—asking for a sale outright often gets your content throttled by the platform, and feels too forward for most audiences.

Expert marketer James Smith explains it perfectly here. LINK

Email changes the game. With Beehiiv, you can ease into the sales conversation naturally, building trust without being pushy.

TikTok ban taught us one thing…

Here’s why this matters:

  • Consistent Engagement: Automated sequences keep clients engaged over time, building genuine relationships beyond the reach of social media algorithms.

  • Data-Driven Insights: Beehiiv’s tracking tools reveal what content resonates most, allowing you to refine your messaging and deliver exactly what your audience needs.

The result? A loyal network that opens your emails, trusts your advice, and engages when it counts.

If all your sales came from TikTok, that ban would have had a serious impact. You need your prospective clients email address.

Start your email newsletter with Beehiiv - receive 3 months free and 20% OFF for 3 months. LINK

Or if you don’t have time, hire athleteletter.co to build and grow your newsletter. LINK

Top recommendations for essential tools to elevate your coaching and client experience.

How would you deliver a presentation here?

  • Portable 4K Projector – Perfect for presenting data, videos, or training plans in any setting, even changing rooms or facilities with limited equipment. LINK

  • Seca 875 Professional Scales – Reliable and precise scales for professional weigh-ins, trusted by top practitioners. LINK

  • The Performance Nutritionist Vol. 2 (Kindle Edition) – A collection of insights, reflections, and strategies from elite sports nutritionists—ideal for staying sharp and inspired in the field. LINK

From the Partner Community

This Week’s Shoutout:

A member sought advice on engaging a club in nutrition without a budget. The responses highlighted creativity and leveraging available resources.

Key Insights:

  • Start by showing impact without spending. Offer education sessions or relocate existing resources to improve access.

  • Build relationships: Get sponsorships from local suppliers, and negotiate deals (e.g., free equipment in exchange for purchases).

  • Use player influence to push the message to club management—show how good nutrition supports perform

    ance and reduces costs.

  • Get creative: Make simple in-house nutrition solutions like carbohydrate drinks.

Join the discussion and save 25% off per month for life with code “pnnmember”. LINK

High Impact Job Opportunity: 

Senior Performance Nutritionist at British Triathlon Olympic & Paralympic – Leading national sports organisation seeks nutrition expert to drive performance optimisation for Olympic and Paralympic athletes through individualised planning and strategic program development. LINK

Competency Improvement:

  • Strategic Performance Nutrition Tip: Practice translating complex nutritional science into actionable plans by creating sample nutrition protocols for different training phases. Focus on adapting strategies for both Olympic and Paralympic athletes to demonstrate versatility in your approach.

Explore More Job Opportunities: Find more high-impact jobs via the Performance Nutrition Network. LINK

Challenge of the week:

"Creativity is intelligence having fun." – Albert Einstein

Create a 'recovery smoothie challenge' for one of your clients. Come up with three new smoothie recipes that balance protein and carbs effectively. Let your client try each of them, and then decide which they like best. It’s a fun way to improve their post-workout recovery.

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Should I Use Sales Calls To Sell My Performance Nutrition Product or Service?

Is your selling method worth your time?

High-ticket products often need personal calls.

Low-ticket products usually don’t.

Your sales strategy needs to make sense for your product.

Expensive products can justify the time spent on sales calls.

Cheaper products like eguides might do better with automatic emails.

Fundamental sales mechanism

A sales call is an exercise designed to persuade people to buy your product.

During the call you should solve a small problem for free and reveal a larger problem that can only be solved by purchasing your product or service.

Think about that.

Solve a small problem for free and reveal a larger problem that can only be solved by purchasing your product or service.

Elite Coach Dan Lawrence demonstrates this perfectly.

Notice the link in bio.

Dan uses a strategy call as his sales mechanism.

You can’t buy his coaching without jumping on a call.

On this call, he solves a small problem for CEOs by creating a roadmap and highlighting how they can achieve their fitness goals.

This follows the most crucial business principle in 2025:

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That’s all for this week.

Speak soon!

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