22g/kg: Tour Fuel Max

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pninsider
February 03, 2025

Get smarter every week with expert opinions, in-depth analysis, and real-world case studies to elevate your practice.

Expert Opinion— When 'High-Carb' Takes On a Whole New Meaning

This Week's Expert: James Moran reveals the extreme fuelling demands of Tour de France cyclists

Key Insights: When Moran posted his riders' carbohydrate intakes during the Tour, people thought he was making it up.

22 grams per kilogram of body weight. That's not a typo.

For perspective: While your premier league footballer may struggle to hit 6 grams per kilo, these athletes are consuming nearly four times that amount during peak stages.

But here's the real art: It's not about hammering these extreme intakes every day. Moran's team periodises nutrition like they periodise training.

"If we fed them at maximum every day, that's not good. If we fed them at minimum every day, that's not good. If we gave them an average every day, that wouldn't be good either."

Think of it like a Formula 1 car – you don't need full fuel for practice laps, but you better be topped up for race day.

Actionable Takeaway: Don't chase numbers for numbers' sake. The key isn't hitting maximum intake every day – it's matching your fuel to your function.

Remember: The fastest rider wins the Tour, not the one who ate the most carbs. But on the hardest days, they're often the same person.

Watch the full interview here. Join the Performance Nutrition Network and save 25% off per month for life with code “pnnmember25”. LINK

Market Opportunity - How ManyChat Delivers More Lead Magnets Through Instagram DMs

Top Pick: Convert followers into leads automatically through Instagram DMs

Our Take: While link-in-bio calls to action often get throttled by Instagram, there's a smarter way to deliver lead magnets: direct messages.

What is a lead magnet? Solving a small problem for free, which reveals another problem that can be solved by your coaching offer. Examples include free recipe guides, email challenges, free community access, strategy calls etc.

Read this to build a digital lead magnet. LINK

Since Meta (Instagram's parent company) partners with ManyChat, you can leverage DMs to:

  • Boost Delivery Rates: When followers comment or message you, ManyChat instantly sends your lead magnet via DM—no bio link needed. This direct approach consistently outperforms traditional link-in-bio methods.

  • Automate Lead Capture: Collect emails and phone numbers naturally through DM conversations, syncing directly to your list.

  • Track Everything: Monitor delivery rates, opens, and conversions in real-time.

The result? More leads capturing your valuable content, without fighting Instagram's link restrictions.

Top nutrition apps to optimise your athlete’s fuelling strategies.

  • Hexis – Designed specifically for athletes, Hexis provides real-time, personalised nutrition guidance to fuel training and recovery effectively. Essential for serious prediction of performance fuelling. LINK

  • MyFitnessPal – A free versatile food logging app with a huge database and user-friendly interface, great for tracking daily intake and setting general nutrition goals. LINK

  • MacroFactor – A powerful app that adapts to individual metabolic responses, helping clients adjust their intake for gradual, sustainable changes. LINK

Whether working with athletes or general population clients, these tools make food logging easy, precise, and effective for all nutrition goals.

Support an Aspiring Nutritionist 

Meet Juan Diego – A sports nutritionist from Ecuador seeking hands-on experience with established practitioners to advance his expertise in performance nutrition.

Key Details:

  • Available to assist remotely in any capacity

  • Focused on high-performance athletics

  • Building experience before UK/US postgraduate studies

  • Based in Ecuador with limited local opportunities

Connect: Find Juan Diego on LinkedIn to explore mentorship opportunities.

Challenge of the week

"Empty your mind to fill your potential"

This week's challenge: Take 30 minutes for a systematic brain dump using the GTD Mind Sweep Trigger List. Go through professional projects, personal commitments, and everything in between. Write down every task, idea, and responsibility that comes to mind.

Here is a handy worksheet courtesy of David Allen: LINK

Key Areas to Review:

  • Professional Development & Goals

  • Client Programs & Follow-ups

  • Administrative Tasks

  • Personal Projects & Commitments

  • Financial Planning & Business Operations

Next Steps: Create three lists - what to do now, what to delegate, and what to schedule for later. Sometimes clearing your mind is the first step to elevating your practice.

Pninsider Premium

Our collection of proven strategies, tools, and case studies to attract, convert, and retain athlete clients.

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You’re ready to sell your first product.

It might be a digital course, a coaching package, or freelance service.

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The answer isn’t a full website.

Or lots of sales calls.

It’s just one page.

A landing page.

In this premium guide, we’ll break down James Smith’s landing page and uncover what makes it so effective.

The Headline

The headline taps into your biggest dreams.

$10,000 in a single email – intriguing, right?

It hooks you, making that much from one email sounds unreal.

But it’s possible, now you’re curious.

The headline suggests you can grow without grafting 24/7.

And it’s extremely easy to understand.

The headline has one purpose: get this wrong, and you’ve already lost them.

Your headline must not…

To continue reading, subscribe to pninsider premium - our collection of actionable guides to attract and sign athlete clients.

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That’s all for this week!

Speak soon,

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