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5 Levels of Digital Products to Scale Your Sport & Nutrition Expertise
Are you tired of trading time for money in your sport science or nutrition career?
Some individuals have cracked it.
Believe it or not, their expertise generates income 24/7, even while they sleep.
It's not a dream - it's the power of digital products.
Digital products are freeing sport science and nutrition operators from their hourly rate.
From PDF guides to advanced online courses, these tools can transform your business model and significantly boost your income.
Keep reading to access the pninsider database packed with over 30 inspirational product ideas made by people just like you!
There are different levels of difficulty with digital products:
Level 1: PDF Guide
Let's explore how to create your first digital product: a PDF guide.
It's the perfect starting point for beginners and can yield impressive results.
Take TheFightDietitian's e-guide as an example. They identified a common problem for athletes: making weight for a 24-hour weigh-in.
Their solution? A simple £59 guide that sells around the clock, providing valuable information to athletes and a steady income stream for the creator.
Here's your step-by-step blueprint to create your own:
Step 1: Identify the problem you're solving.
This is crucial.
Your guide needs to address a specific issue your audience faces.
What do your clients struggle with most?
What questions do they ask repeatedly?
That's your golden opportunity.
Remember, people pay for solutions.
The more pressing the problem, the more valuable your guide becomes.
TheFightDietitian answers a very painful problem for athletes trying to most effectively rehydrate and refuel the body in time to compete.
Step 2: Design your guide
Don't worry if you're not a design expert. You've got several options depending on budget:
Low budget (<£10)
Create a well-formatted Google Doc. Choose a clean font, use headers to organise your content, and add some relevant images or charts. Export as a PDF, and you're good to go. Valuable content trumps fancy design every time.
Moderate budget (£30+)
Use Canva for professional-looking designs. Chose a premium template on Canva. Consider commercial license usage for the images.
High budget (£400+)
Outsource to a designer for a polished look. If using Fiverr or Upwork, provide a clear brief and ensure you're paying fair rates for quality work.
Step 3: Choose a platform to sell your guide.
This is where many beginners stumble, but it's simpler than you might think.
While TheFightDietitian uses Shopify, there are more budget-friendly options that we’ll explore later on.
The key is to make it easy for customers to buy your guide and receive it automatically.
Shopify is a safe bet. It is also reasonably priced for beginners selling digital products.
Gymshark use it… they’re doing fine.
After a successful payment, customers are automatically emailed a download link and the order is marked as fulfilled.
You can always upgrade your design or selling platform as your business grows.
But PDF guides are just the beginning of your digital product journey. The real magic happens when you start exploring more advanced strategies. For instance:
Creating templates that save your clients hours of work each week
Building an online community that generates recurring revenue
Developing a comprehensive course that positions you as the go-to expert in your niche
Re-selling software like GoHighLevel that generates recurring revenue with no development costs
These advanced digital products have the power to revolutionise your business, multiplying your income while freeing up your time.
But how exactly do you create and distribute them?
In the next section, you'll discover:
The step-by-step process for creating high-converting templates
Secrets to building and monetising an engaged online community
How to develop and launch a successful online course
How to white-label software and sell it as your own
A detailed case study of a sports software company
Plus, you'll gain access to a database of over 30 digital product examples that you can learn from.
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