Your First Client

Expert Opinion

The First Client Trap

Dr. James Morehen shared this during a Performance Nutrition Network coffee check-in.

The first few clients feel overwhelming.

You create all the materials and protocols from scratch. It's time-consuming, but it feels necessary—"we all felt that we need to provide them with everything."

But you can't do that for every new client or athlete.

Dr. James Morehen's approach: standardise everything and "make protocols which will eventually become your signature program."

Start by mapping the journey. Where do clients begin? What are their pain points? Where do you want them at the end?

Four areas need standardisation:

Onboarding: What information do you actually need? Create one questionnaire. Don't overwhelm them—"sometimes less is more."

Check-ins: Weekly messages, bi-weekly calls. "Find a balance between providing support, and taking care of your time."

Delivery: Build templates as you go. You don't need 10 education templates upfront.

Payment: Upfront with discount versus monthly billing. Consider your cash flow needs and client preferences.

Map your client journey from start to finish. Identify which materials you recreate for every client. Build one template at a time as real needs emerge.

And remember: "Give them space to operate without you so they can sharpen their skillset."

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Resource Roundup

News & Resources

Performance Tech

Precision Fuel Range

Athletes often agonize over fuel format: gels, chews, or drinks?

Research from Liverpool John Moores University found all three forms are absorbed and utilised at comparable rates during exercise, suggesting format choice comes down to preference and practicality rather than performance differences.

Precision Fuel's PF 30 range capitalises on this insight.

The PF 30 products deliver exactly 30g carbohydrates per serving using a proven 2:1 glucose-to-fructose ratio, while their drink mix provides 60g carbs per litre with added electrolytes.

Their PF 30 Gel features a neutral taste that eliminates flavour fatigue during ultra-distance events. The PF 30 Chew offers maximum carb-to-weight ratio for space-conscious athletes. The PF 60 Drink Mix balances 60g carbs with 1,000mg sodium per litre.

For performance nutritionists, this means evidence-based recommendations focused on athlete preference rather than unfounded format superiority claims.

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