You’re More Than Just A Performance Nutrition Job

Get smarter every week with expert opinions, in-depth analysis, and real-world case studies to elevate your practice.

Expert Opinion - You’re More Than Just The Job

Burnout sucks.

For athletes and high-performers, it doesn’t just suck—it ends careers.

Josh Fletcher knows this all too well. With 17 years in elite sports—rugby, football, Olympic athletes, and special forces—he's seen the toll.

He learned the hard way. Falling asleep at the wheel from exhaustion was the wake-up call.

Work-life balance? A myth. Josh champions "work-life harmony" instead. Work and life are parts of the same whole.

Boundaries are key. Without them, you’ll over-deliver until you're empty. Protect your time, energy, and well-being.

Josh learned from special forces that recovery matters. Without it, burnout is inevitable.

Career periodisation: Plan your career in phases. Know when to push, when to recover. It’s how athletes thrive—and you should too.

Actionable Takeaway:

  1. Set boundaries: Protect your time and energy.

  2. Manage stress: Use the "3 R's"—Recognise, Reset, Refocus.

  3. Periodise your career: Plan phases to avoid burnout.

Burnout is real—how can boundaries and recovery help you sustain success?

Market Opportunity - Outsourcing

Top Pick:

Outsourcing for Performance Nutritionists—Save Time, Scale Faster

Our Take:

Most performance nutritionists are drowning in admin work and content creation.

It’s holding you back from real growth.

Yousef from Propane Business shares a 5-step outsourcing framework: time audit, document, hire, delegate, feedback loop.

Why does this matter? Your time is your most valuable asset. Outsourcing lets you focus on what drives real results—client success and business growth.

Master delegation, and you'll unlock the key to scaling your impact.

Upcoming event

Learn the secrets to becoming a strategic, operational, and deliberate nutritionist. Join Dr. Chris Rosimus and Dr. James Morehen for three live webinars sharing elite sports insights, strategies, and tools.

Sign up here.

A curated list of helpful links, resources, or reads. Three exceptional nutrition YouTubers.

  • Dr. Rhonda Patrick - FoundMyFitnessIn-depth analysis of nutrition, aging, and fitness backed by research. Perfect for those who want a science-driven approach to health.

  • Adam McDonaldPractical nutrition advice and evidence-based information, ideal for performance nutritionists to learn how to generate leads from YouTube.

  • Layne Norton - BiolayneStraight-talking science-based nutrition content, focusing on debunking myths and delivering actionable advice for fat loss, muscle building, and health.

From the Community

This Week’s Shoutout:

A member sought advice on engaging a club in nutrition without a budget. The responses highlighted creativity and leveraging available resources.

Key Insights:

  • Get sponsorship’s from local suppliers, and negotiate deals (e.g., free supplements in exchange for promo).

  • Use player influence to push the message to club management—show how good nutrition supports performance and reduces costs.

  • Make simple in-house nutrition solutions like carbohydrate drinks.

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Challenge of the week

"It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change." – Charles Darwin

Identify a small aspect of a client’s routine—like recovery nutrition timing—that could be improved. This week, introduce a slight adjustment and observe how the client responds. Adaptability can drive meaningful progress.

Pninsider Premium

Our collection of proven strategies, tools, and case studies to attract, convert, and retain athlete clients.

Converting Features to Benefits - A Guide for Nutrition Coaches

Most coaches make this fatal mistake:

They list features instead of painting transformation.

Think about this —

No one buys a mattress because it has 2,000 pocket springs.

They buy the promise of waking up feeling unstoppable. Ready to attack the day. No more brain fog or back pain.

Yet when you market your coaching, you're probably falling into the feature trap.

You proudly showcase your:

  • Weekly check-ins

  • Macro tracking

  • WhatsApp support

But here's the truth:

Nobody cares about WhatsApp support.

What they want is...

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