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- Why Elite Rugby Players Eat Cold Burritos
Why Elite Rugby Players Eat Cold Burritos
pninsider
January 06, 2025
Get smarter every week with expert opinions, in-depth analysis, and real-world case studies to elevate your practice.
Expert Opinion - Mike Bache & Dr. James Morehen
Post-match nutrition is critical.
For rugby players, it's not just about protein—it's about practicality.
Mike Bache and Dr. James Morehen, Performance Chef and Nutritionist at Bristol Bears, transformed their recovery meal strategy through multiple iterations.
They know the stakes: poor quality post-match nutrition impacts recovery.
The meal evolution started with frozen pizzas, moved to steak and mash, then chicken katsu curry.
Control is the secret weapon. Stadium kitchens prioritise profit over performance. Taking production in-house means complete control over ingredients and quality.
Mass catering vs. performance nutrition: Mass catering focuses on volume and profit. Performance nutrition prioritises recovery and quality. Understanding this difference drives better decisions.
Mike and James’ solution: A cold chicken and rice burrito with precise macros, prepared in-house.
Actionable Takeaway:
Control food at source: Quality starts with ingredient selection
Design for practicality: Consider the environment (e.g., changing rooms)
Prioritise precision over convenience—mass catering won't optimise performance
Post-match nutrition is complex—how can ingredient control and practical considerations elevate your recovery strategy? Watch the full interview via the Performance Nutrition Network. Save 25% off forever with code “pnnmember25”. LINK
Market Opportunity - Save Time
Top Pick:
Hexis’ Food Scanner: The Future of Effortless Nutrition Planning
Our Take:
You remember the days of tedious food logging. So do your clients.
Hexis just made it instant—scan, log, and move on.
Why does this matter?
Less friction means better adherence. Better adherence means better results. Better results mean more referrals—and more income for you.
In an era of information overload, simplicity wins. This is the tool that makes great nutrition coaching seamless.
Check out Hexis. LINK
Resource Roundup - Top 3 Automations
A curated list of helpful links, resources, or reads. Top 3 automations.
ManyChat - DM Lead Magnet Delivery – Automate direct messages to deliver lead magnets efficiently and engage potential clients.
Zapier - Automate Without Limits – Create seamless workflows without coding. For performance nutritionists, use Zapier to connect coaching software to your email CRM—automate client onboarding and follow-ups.
Stripe - Automated Payment Collection – Streamline your payment process and ensure reliable, recurring payment collection with automation.
From the Community
This Week’s Shoutout:
A member of our partner community, the Performance Nutrition Network, shared an incredible resource: the GSSI guide for female athletes, a comprehensive 122-page document on sports nutrition and hydration.
Key Insights:
Focus on the "3 R's" of recovery: Refuel, Repair, Rehydrate.
Heavy menstrual bleeding (HMB) affects 1 in 3 exercising females, emphasising the importance of proper iron intake.
Energy Availability: Maintaining adequate energy balance is crucial to prevent Low Energy Availability (LEA) and optimise performance.
We'd have missed this if it wasn't for our wonderful members. LINK
Challenge of the week
"Success is the sum of small efforts, repeated day in and day out." – Robert Collier
Pick one behaviour you wish to improve in your client, like consistent hydration. Set a simple, daily goal that your client can track, and monitor their progress. Consistency often trumps intensity in creating sustainable change.
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Our collection of proven strategies, tools, and case studies to attract, convert, and retain athlete clients.
How Coaches Save 30 Minutes Per Client Using Basic AI Prompts
AI is already converting 3-hour client testimonial videos into compelling social posts in 5 minutes.
It's transforming messy client feedback forms into organized quarterly reports in seconds.
And it's helping coaches save 8 hours per week on email management and meeting summaries.
But here's what most coaches get wrong: They're still typing random questions into ChatGPT or Claude, hoping for usable results.
The elite 1% of coaches? They're using a specific framework.
A framework so effective that:
Monthly client newsletters write themselves from your session notes
Scattered testimonials transform into powerful case studies in minutes
Client onboarding documents update themselves as your business evolves
The CRAFE Framework
C - Context: Elite coaches know that asking AI to "be a professional writer" isn't enough. Instead, they say things like "You're Seth Godin writing to performance athletes" or "You're a top copywriter who specialises in wellness brands." This simple shift transforms generic AI responses into compelling content.
R - Request: Top coaches never start with vague goals like "help me with content." Instead, they give AI crystal-clear objectives like…
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That’s all for this week!
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