- Performance Nutrition Insider
- Posts
- What does performance nutrition look like in 2030?
What does performance nutrition look like in 2030?
Expert Opinion - Dr. Sam Impey and The Future of Performance Nutrition
Think you know where sports nutrition is heading? Dr. Sam Impey is revolutionising the field.
From a groundbreaking PhD to the pro cycling world, he's been pushing limits. His secret lies in manipulating glycogen levels to drive cellular adaptations in athletes.

Dr. Sam Impey (left) & Dr. David Dunne (right)
He's now building tech to streamline your nutrition planning.
Enter Hexis—a tool designed to help you personalise athlete diets efficiently. Yet, technology isn't the whole story.
Sam emphasises that understanding physiology, analysing diets, and communication skills remain crucial in professional sports.
Looking ahead, Sam forsee’s blending health metrics like genetics, metabolomics, and wearable tech for truly personalised nutrition.

But don't worry—technology like Hexis won't replace you.
The key takeaway? Technology will enhance your effectiveness, freeing up your time for what really matters: building relationships and adapting to real-world challenges.
Watch Sam’s full interview with the Performance Nutrition Network. Join the discussion and save 25% off forever with code “pnnmember25”. LINK
Market Opportunity
Top Pick:
Video Editing: The Underrated Skill Every Nutritionist Should Learn
Our Take:
Video editing is a strategic tool for nutritionists.
Imagine presenting your research dynamically, turning static papers into engaging visuals that captivate clients.

Free video editing tutorials on YouTube
Learning video editing could also get you in the door with a coach who needs content help.
Your advantage? You understand the material. Coaches struggle to explain complex edits to freelancers without domain-specific knowledge—you alleviate this problem.
Why this matters:
Effective video editing helps you stand out, communicate better, and create unique opportunities with leaders in the fitness industry.
Resource Roundup - Top 3 AI Tools
A curated list of helpful links, resources, or reads. Top 3 AI tools for performance nutritionists.
Circleback – Circleback is a powerful AI tool designed to automate meeting management by recording, transcribing, and summarising both online and in-person meetings. It simplifies note-taking, tracks action items, and integrates seamlessly with popular tools, helping teams stay organised and productive. LINK
Claude – The AI assistant designed to handle massive volumes of text seamlessly. Ideal for analysing large documents or generating long-form content. For example, at pninsider we ask Claude to pick out 5 headlines from webinar transcripts to report as stories. LINK
Midjourney – An innovative AI tool for creating stunning visuals. Perfect for making captivating graphics for your social media, presentations, or digital products. LINK
From the Community
This Week’s Shoutout:
A member raised a question about whether Huel Ready to Drink products should be inform sport-certified for safe athlete consumption, given the added vitamins, minerals, and pea protein.
Key Insights:
It was noted that Huel, being fortified, may be a higher-risk product for athletes.
One suggestion was that it's better to prepare a homemade smoothie with a multivitamin instead.
Concerns were also raised regarding inconsistent testing of Huel's products, marking it as a potential red flag.
Join the discussion and save 25% off forever with code “pnnmember25”. LINK
High Impact Career and How To Get There
Recent Job Listing:
First Team Performance Nutritionist at Sheffield United – Sheffield United sought a performance nutritionist to lead individualised nutrition within a multi-disciplinary team, collaborating with medical and kitchen staff, managing an assistant, and implementing evidence-based strategies for elite performance.

Competency Improvement:
Individualised Nutrition Strategies
Tip: To service a full team effectively, use software like Hexis to scale individualised nutrition strategies. LINK
Explore More Job Opportunities: Find more high-impact jobs. LINK
Challenge of the week
“Change happens when the pain of staying the same is greater than the pain of change.” – Tony Robbins
Reflect on one common barrier your clients face—like poor sleep or inconsistent fuelling.
Challenge yourself to pick one client and create a clear action plan to overcome that barrier. Can you find an easy win for them?
Pninsider Premium
Our collection of proven strategies, tools, and case studies to attract, convert, and retain athlete clients.
Converting Features to Benefits - A Guide for Nutrition Coaches
Most coaches make this fatal mistake:
They list features instead of painting transformation.
Think about this —
No one buys a mattress because it has 2,000 pocket springs.
They buy the promise of waking up feeling unstoppable. Ready to attack the day. No more brain fog or back pain.
Yet when you market your coaching, you're probably falling into the feature trap.
You proudly showcase your:
Weekly check-ins
Macro tracking
WhatsApp support
But here's the truth:
Nobody cares about WhatsApp support.
What they want is...
To continue reading, subscribe to pninsider premium - our collection of actionable guides to attract and sign athlete clients.
Land one client from our insights - the rest is profit. Upgrade now →
Reply