- Performance Nutrition Insider
- Posts
- Premium: The Secret Behind Professional Nutrition Content
Premium: The Secret Behind Professional Nutrition Content
We used to think top educators like Dr. Huberman and James Smith had professional video teams behind them.
Turns out, they're often filming alone with a surprisingly simple setup.
Here's what we discovered after studying their methods.
The Core Setup That Changed Everything
The game-changer wasn't expensive cameras or fancy studios. It was a simple teleprompter setup that transformed how they deliver complex nutrition information.
Think about it - when you watch Huberman discuss metabolic health or James Smith break down fat loss myths, they maintain perfect eye contact while delivering precise, scientific information.

That's not memorisation - it's smart use of technology.
The foundation comes in two flavors:
The pro setup - what you see Huberman, James Smith, and Dr. Andy Galpin using - runs thousands in teleprompter equipment alone. Clean, crisp, and expensive.
But here's the secret: you can recreate 90% of that quality for much less.
Start with a basic
£60 teleprompter mount from Amazon. Add any old iPad you have lying around (or even borrow one), and your iPhone's back camera. That's it.

Both setups achieve the same goal: natural eye contact while delivering precise information. Your audience won't know the difference between your budget build and Huberman's premium rig.
The key isn't the price tag - it's how you use it.
Creating Your Studio Space
Most performance nutritionists' first videos look the same - awkward lighting, echo-chamber audio, and that telltale eye movement that screams "I'm reading a script."
After analysing successful nutrition educators' setups, it's clear that professional-looking content hinges on three core elements.
First, lighting shapes everything. No need for studio-grade equipment - a large window serves as a perfect key light. Position yourself at a 45-degree angle to it.
Next comes the background. While AI tools like RunwayML can generate virtual environments, nothing beats a clean, thoughtful real setting. An organised bookshelf or clean wall works perfectly.
The goal is to enhance credibility without pulling focus from your nutrition expertise.
The final piece is audio - the silent killer of beginner content. While your phone's built-in mic can work in a pinch, savvy educators quickly upgrade to the Shure MV6 (£129.99). This compact USB microphone delivers broadcast-quality audio without breaking the bank. You don't need to spend big to sound professional.

The Content Creation Process
Here's where most nutrition professionals get stuck. They try to film like they're giving a live presentation. Instead, take a page from Huberman's playbook.
Write your content like you're writing to yourself three years ago. What did you need to hear? What would have saved you time and frustration? This approach naturally creates engaging content that connects with your audience.
Keep your videos focused and concise. Start with the problem your audience is facing, reveal the solution, and provide clear, actionable steps. This structure works whether you're explaining protein timing or breaking down supplement science.
Growing Your Impact
The beauty of this setup is its scalability. Once you have your core system in place, you can film multiple pieces of content in a single session. One hour of filming can give you:
A main YouTube video
Short-form clips for Instagram
Audio for your podcast
Quotes for social media
Remember how Dr. Andy Galpin breaks down complex research into digestible content? He's using this exact system to create consistent, high-quality education that serves his audience around the clock.
Getting Started Today
You don't need everything at once. Start with your phone's back camera and good natural lighting. Add the teleprompter setup when you're ready to scale up your content.
Focus on delivering value first - you can upgrade your production quality over time.
The key is starting now. Every day you wait is a day your expertise could be helping more people while building your authority in the nutrition space.
The best part? This entire setup fits in a backpack. You're never tied to a specific location, and you can maintain consistent content even when traveling for conferences or client meetings.
Top nutrition educators aren't doing anything magical - they've just systematised their content creation. Now you can too.
Reply