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Premium: Convert Athletes into Clients with 10 Email Templates
pninsider
December 10, 2024
Convert Athletes into Clients with a 10 Day Email Sequence That Works While You Sleep
Imagine having a plug-and-play system that builds trust, overcomes objections, and positions you as the go-to expert for athletes—all in just 10 days.
This 10-day email template sequence is designed to help performance nutritionists like you:
Tell compelling athlete stories that make prospects see themselves in your clients’ wins.
Address internal and external objections—help athletes move past doubts and criticism.
Showcase your unique approach to nutrition, training, and peak performance.
Guide athletes seamlessly from “curious” to “committed” with strategic, proven techniques.
Every email in this sequence is crafted to meet athletes where they are, speak to their deepest frustrations, and show them how you can help them crush their goals. From backstory to breakthrough, you’ll build a relationship that doesn’t just sell—it solves.
Ready to convert more athletes into clients without feeling pushy or salesy? This 10-day sequence will show you how.
Table of Contents
Let’s start with day 1!
Day 1: The Backstory Email Template
Goal of Day 1: Hook readers with a relatable athlete story, highlight their pain points, and create curiosity for the solution you'll reveal in the next email.
Hey [Name],
[Open with a single athlete case study. Use first name only. Mention their sport. Keep to 2 sentences max]
[Describe their potential in short, punchy sentences. Create contrast with "But" statement. Use 3-4 word sentences for impact]
[List 4 specific pain points that your ideal client will relate to. Start each with action words. Include:
A training frustration
A nutrition mistake
A performance issue
An emotional pain point]
[Add one-line pattern interrupt question. Use "Sound familiar?"]
[Transition sentence introducing the common mistake. Use "Here's the thing:" for conversational tone]
[Describe typical athlete behavior in three short sentences. Use parallel structure: "They [verb]..."]
[State negative consequences in three parts. Use one-word sentences for impact: "The result? [Problem 1]. [Problem 2]. [Problem 3]."]
[Create curiosity gap with "But there's something most coaches won't tell you about [desired outcome]:"]
[State core truth that challenges their current belief. Connect training to nutrition]
[Preview tomorrow's content by referencing back to case study athlete. Include specific achievement]
Until then, [Your name]
[P.S. line speaking to effort-results gap. Create curiosity about tomorrow's email]
Day 2: The Unique Mechanism Email Template
Goal of Day 2: Introduce your unique nutrition approach, challenge common misconceptions, and show how it solves the specific problems athletes face during high-intensity events like HYROX.
Hey [Name],
[Reference yesterday's athlete story in one sentence. Use "Remember James?"]
[State their key transformation in two short sentences. Include specific metric or achievement]
Today, I want to show you exactly how we did it.
[Identify the common approach most athletes take. Use "Most athletes try..." Start with what they already know]
But here's what most people miss:
[State your unique mechanism/insight in one clear sentence. This should challenge conventional wisdom]
Let me break this down:
[List 3 specific examples of how traditional approach fails. Each should be 1-2 sentences that connect to athlete pain points:
Training impact
Recovery issue
Performance problem]
This is why [explain core problem with traditional approach in one sentence]
Instead, here's what actually works:
[Introduce your solution framework in three short steps. Don't reveal details yet, just framework:
First step (mindset shift)
Second step (behavior change)
Third step (result)]
I'll show you exactly how this works tomorrow.
Until then, [Your name]
P.S. [Tease a specific result another athlete achieved using this approach. Create urgency]
Day 3: Internal Objections Email Template
Goal of Day 3: Address athletes' internal objections, ease their fears about trying something new, and show how others overcame similar doubts to achieve better performance outcomes.
Hey [Name],
[Open by acknowledging common doubt/fear about new approaches. Make it personal: "I get it..."]
[Share brief personal story about having same doubts. Use "I used to think..." format]
Let me address the thoughts you might be having right now:
[List 3-4 internal objections your athletes typically have. Format as internal dialogue:
"But won't this be too complicated?"
Common excuse about time
Fear about different approach
Worry about team reaction]
I hear these concerns from athletes all the time.
[Share quick story about another athlete who had same objection. Two sentences max]
Here's what they discovered:
[List 3 surprising benefits that address main objections. Each should be one sentence:
Simplicity benefit
Time-saving reality
Performance advantage]
The truth is, [state core mindset shift that overcomes main objection]
In fact, [share unexpected positive outcome that came from changing approach]
Tomorrow, I'll show you how other athletes are handling the biggest external pressure you'll face...
Until then, [Your name]
P.S. [Reference specific objection again and tease how tomorrow's email solves it]
Day 4: External Objections Email Template
Goal of Day 4: Tackle external objections from critics, teammates, or coaches, and provide evidence-based counterpoints to reinforce the value of your unique nutrition approach.
