"Local Food" Isn't What You Think

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pninsider & Alfie Gordon
February 17, 2025

Get smarter every week with expert opinions, in-depth analysis, and real-world case studies to elevate your practice.

Expert Opinion - The Surprising Truth About 'Sustainable' Food

This Week's Expert: Peter challenges common beliefs about environmental nutrition

Key Insights: A steak shipped from Argentina to Europe - what percentage of its emissions come from transport? Most guess over 1%. The real answer: just 0.35%.

"Food production is 26% of greenhouse gases - that's more than all transportation, including aviation, combined."

The data gets more surprising:

  • "When we eat grains ourselves, it can feed 20 people. When we put it through a cow, it feeds only two people"

  • Transport is only 6% of food emissions

  • Even organic farming, despite its benefits, can have a higher carbon footprint due to inefficient production

His message? "I think eating local or organic food has a very little effect. The big changes that you can make are on food waste and reducing the amount of beef and cheese."

Remember: The most impactful changes aren't always the most marketed ones.

Watch the full interview here. Join the Performance Nutrition Network and save 25% off per month for life with code “pnnmember25”. LINK

Trivia - Test Your Performance Nutrition Knowledge!

Challenge yourself with evidence-based questions designed for performance nutritionists.

According to the International Society of Sports Nutrition (ISSN), what is the recommended daily protein intake for exercising individuals to optimise muscle repair and performance?

Login or Subscribe to participate in polls.

(Answer revealed next week!)

Market Opportunity - Wearable Tech Integration

Top Pick: Turn real-time client data into precision nutrition coaching with Heads Up Health

Our Take: Wearables are flooding us with client data—heart rate variability, sleep quality, stress levels, recovery metrics.

But here's the problem: This data sits scattered across apps, making it nearly impossible to draw actionable insights.

Heads Up Health changes the game by pulling everything into one dashboard.

Imagine spotting potential indicators that your athlete's performance may be compromised.

Here's why this matters:

  • Track physiological responses in real-time and understand what works for each individual client.

  • Most nutritionists cap at 20 clients because manual tracking becomes overwhelming. With automated data collection and custom dashboards, you can support 100+ clients while maintaining personalised attention.

  • While others rely on basic tracking apps, you're using objective data to validate what works for each client. This evidence-based approach commands premium rates.

The best part? Your clients will actually stick around. When they see their metrics improving in real-time, they stay motivated and committed to your program.

Check out Headsuphealth here. LINK

Here are three standout options:

  • Fuel Hub - Elite chef-prepared meals (50-60g protein per meal) used by professional athletes. Macro-tracked, fresh delivery with 6-day shelf life. Their Salt & Pepper Panko Chicken with 54g protein exemplifies their performance-first approach. LINK

  • Simmer - Athlete-focused with flexible portion sizes and freezer-friendly meals, making them ideal for periodising nutrition around training blocks. Strong testimonials from performance nutritionists. LINK

  • Frive - Premium meals with extended storage options - fresh (5-7 days) or frozen (up to 3 months). Gaining traction with elite athletes for convenient fueling solutions. LINK

Note: Recent industry shift as Allplants (previously recommended for plant-based options) has been acquired by Deliciously Ella, signalling changes in the plant-based prepared meals space.

From the Partner Community

This Week's Shoutout: A performance nutritionist sought advice on creating menstrual cycle and performance content for youth female athletes.

Community Recommended Resources:

  • Performance Nutrition Network Masterclass on Female Physiology. LINK

  • Episode 172 of We Do Science Podcast - Female Athlete Focus. LINK

Join the discussion and save 25% off per month for life with code "pnnmember". LINK

Have a win or tip you want to share? Reply to this email and you might be featured next week!

High Impact Job Opportunity: Senior Performance Nutritionist at UK Athletics

Strategic leadership role driving nutrition support across Olympic and Paralympic programs, focused on endurance athlete optimization. LINK

Competency Improvement:

  • Think in systems. Show how you'd integrate nutrition strategies with coaches, medical staff, and the broader performance support team.

  • Master endurance sport nutrition. Focus on periodisation strategies that match different training phases.

  • Build Paralympic expertise. Understand classification-specific nutrition requirements.

Closing Date: February 23rd, 2025

Explore More Job Opportunities: Find more high-impact jobs via the Performance Nutrition Network. LINK

That’s all for this week!

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