How much should you charge per month?

Get smarter every week with expert opinions, in-depth analysis, and real-world case studies to elevate your practice.

Expert Opinion - FeastGood Research Team 

Pricing nutrition coaching isn't guesswork anymore.

For coaches, undercharging doesn't just hurt revenue—it devalues expertise.

The FeastGood Research Team analysed industry-wide pricing data, revealing what successful coaches actually charge.

They know the numbers: premium 1:1 nutrition coaching now commands $282/month in-person, $254/month online.

The progressive pricing model dominates. Start conservative, then strategically increase. 44% of established coaches use this approach.

Market confidence is surging. 40% of coaches planned 10-15% price hikes in 2024.

They're not just guessing—they're following data.

Group coaching isn't a side hustle. It's a proven revenue stream: $175/month in-person, $98/month online.

FeastGood's insight: Your expertise has market value. The data proves it. Don't let uncertainty set your rates.

Actionable Takeaway:

1. Start strategic: Begin with market-aligned rates, plan your increase timeline.

2. Diversify revenue: Add group coaching as a secondary stream.

3. Avoid random pricing—let industry benchmarks guide you.

Ready to position your services at premium rates? Access the full survey via FeastGood.com LINK

Market Opportunity - PerformOS

Top Pick: How PerformOS Can Elevate Your Coaching Business

Streamline client support, personalise guidance, and save hours with PerformOS as your AI-powered assistant.

Our Take:

Imagine offering clients instant, tailored advice without being online 24/7. PerformOS combines the precision of elite performance standards with AI to create user-friendly applications, helping you meet clients’ needs faster and with less effort.

Here’s why this matters:

• On-Demand Client Support: PerformOS can act as your personal chatbot, instantly answering routine questions, offering customised advice, or directing clients to relevant resources—making clients feel supported and engaged without constant hands-on time.

• Efficient Content and Plan Creation: PerformOS’s powerful AI can generate content or recommendations specific to each client, allowing you to scale without sacrificing quality or personalisation.

With PerformOS, you can bring an Olympic-level standard to client interactions, creating a high-touch experience that doesn’t drain your time or budget. Check out Perform OS here. LINK

Resource Roundup

Top 3 continuing education resources and certifications for performance nutritionists.

• International Society of Sports Nutrition (ISSN) – Offers the respected Certified Sports Nutritionist (CISSN) credential, plus access to cutting-edge research, webinars, and global conferences. LINK

• Performance Nutrition Network by Dr. James Morehen – An insider’s course designed to share real-world insights from elite sports nutrition practice, covering topics like fuelling strategies, recovery, and working with high-performance athletes. Join the discussion and use code “pnnmember25” for 25% off for life. LINK

• NSCA Certified Sports Nutrition Specialist (CSNS) – A specialized certification from NSCA, focusing on advanced nutrition strategies for athletic performance, making it a solid choice for nutritionists in strength and conditioning. LINK

These resources bring both foundational knowledge and advanced insights, helping you stay at the top of your field.

From the Partner Community

This Week’s Shoutout:

A member recently initiated a discussion on how to effectively reduce body fat for football players during the season, despite challenging schedules.

Key Suggestions From Members:

• Periodise energy intake: maintenance on key training days, with slight deficits on other training days.

• Emphasise within-day periodisation, adjusting carbohydrates pre/post training.

• Use visual tools like portion size charts to help athletes adapt their intake based on daily activities.

Join the discussion and use code “pnnmember25” for 25% off for life. LINK

Challenge of the week

Take an honest look at your pricing structure.

Are you charging industry rates ($282/month in-person, $254/month online)?

This week, map out a 12-month progressive pricing strategy. What milestones would trigger each increase?

Sometimes undercharging is the only thing holding you back.

That’s all for this week!

Speak soon.

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