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- Help Your Competitors
Get smarter every week with expert opinions, in-depth analysis, and real-world case studies to elevate your practice.
Expert Opinion - The Power of Helping Your 'Competition'
This Week's Expert: Dr. James Morehen on industry leadership through generosity
Key Insights: Two weeks before England faces New Zealand at Twickenham - a must-win game - Kat Darry, the All Blacks' nutritionist, emails asking for help finding a chocolate milk supplier in the UK.
Most would ignore it. Some might deliberately mislead. Instead, Morehen immediately connected her with a supplier, sharing his best recovery drink contact.
Why help the opposition before a crucial match?
His philosophy is simple but powerful:
They'll find the resource anyway.
When Morehen needed supplements in New Zealand, Kat helped him.
400mg of nitrate won't decide England vs New Zealand.
Industry leadership comes from lifting everyone up.
This extends beyond rugby.
Practitioners in the Performance Nutrition Network have described sharing caffeine gum at football matches when opposing teams' nutritionists forgot theirs. This practice extended to most games, though not finals.
Actionable Takeaway: Next time a competitor asks for help, say yes. Build relationships.
Remember: True industry leaders are so confident in their value that they can afford to be generous.
Get mentored by Dr. James via the Performance Nutrition Network. Save 25% off per month for life with code “pnnmember25”. LINK
Market Opportunity - AI Agents for Nutrition Coaches
Top Pick: AI Agents = Your Digital Practice Tasks Runner
Our Take: While basic AI helps with content, AI agents actually execute tasks. Rather than just generating meal plans, they can autonomously handle your practice's operational tasks - think of them as digital employees that can browse websites and take actions on your behalf. (Want to see this in action? Check out ChatGPT's Operator demo at youtu.be/CSE77wAdDLg to understand how AI agents work in real-time.) LINK
How to Leverage This:
Order Management: Let agents monitor and automatically reorder supplements, office supplies, and equipment when inventory runs low - working 24/7 as your inventory manager.
Task Routing: Have agents handle your scheduling system, making real-time decisions about appointment slots and sending confirmations autonomously.
Website Navigation: Delegate routine tasks like booking venues for workshops, managing online grocery orders for cooking classes, or updating your online booking systems - all without needing special APIs.
As seen in practice, AI agents can save you hours daily by handling these browser-based tasks. Think of them as your digital assistant that doesn't just suggest what to do, but actually does it - while you focus on nutrition coaching and client relationships.
Resource Roundup
Top website builders for creating a professional online presence as a performance nutritionist.
Squarespace – Sleek, customizable templates and built-in SEO tools make Squarespace a top choice for creating a polished, professional website. LINK
Leadpages – An ideal platform for building high-converting landing pages, perfect for capturing leads and offering downloadable resources. LINK
Wix – A user-friendly website builder with extensive design flexibility, great for showcasing services, testimonials, and nutrition resources. LINK
These platforms make it easy to build a standout website that attracts clients and enhances your professional image.
If you’re looking for something more customisable consider these two platforms:
Why do you need a website? Ali Abdaal explains here… LINK
From the Partner Community
This Week's Shoutout: Performance nutritionists from Premier League and international clubs shared practical strategies for building sustainable supplement routines with athletes.
Key Insights:
Make it visible and convenient: Place labelled pill pots in changing areas and near daily essentials.
Build sustainable habits: Stack supplements with existing routines and track progress.
Focus on education: Help players understand benefits while making the process simple.
Join the discussion and save 25% off per month for life with code "pnnmember". LINK
High Impact Job Opportunity:
Head of Performance Nutrition at UK Sports Institute – Leading national sports organisation seeks nutrition leader to drive practitioner development and service excellence across Olympic and Paralympic sports. £66,203 p.a., flexible location. LINK
Competency Improvement:
Build your influence by demonstrating how you'd scale knowledge sharing. Choose one performance nutrition insight and share it as a LinkedIn carousel post breaking down the concept into 4-5 slides. Get at least 3 practitioners to meaningfully engage with your post through thoughtful comments or by building on your idea. This tests your ability to distill complex nutrition concepts into shareable formats and foster discussions that benefit the wider community—a key skill for leading knowledge sharing at the institute.
Explore More Job Opportunities: Find more high-impact jobs via the Performance Nutrition Network. LINK
Challenge of the week
Build Your First Nutrition App with AI
"Innovation in nutrition isn't just about the science—it's about making it accessible."
Challenge: Using an AI app builder, create a simple web app that solves one specific nutrition challenge for athletes. For example:
A hydration calculator based on training intensity and climate
A recovery meal planner using available ingredients
A race-day nutrition timeline generator
Two platforms you can play around with are Replit.com and lovable.dev.
For example we created a concept for a supplement inventory tracker: https://suppletrack-guardian.lovable.app/inventory LINK
It’s super easy. The only barrier is your imagination.
That’s all for this week!
Speak soon,
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