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- Do Musicians Need Athlete Nutrition?
Do Musicians Need Athlete Nutrition?
Alfie Gordon & pninsider
February 24, 2025
Get smarter every week with expert opinions, in-depth analysis, and real-world case studies to elevate your practice.
Expert Opinion - James Collins: Building Stormzy's Elite Performance
In an era where artists are athletes, performance nutritionist James Collins is redefining the game.
Working with Stormzy since 2019's Glastonbury headline show, Collins has transformed the artist's approach to fuelling both performance and physique.
The results? Elite athlete-level body composition metrics that rival Olympians.
Collins reveals Stormzy's sum of 8 skinfold measurement hit 44.7mm—comparable to professional athletes who typically measure under 50mm. For context, he's projected to reach ~39mm, matching elite athlete standards.
The strategy isn't just about numbers. Collins developed a dynamic system adapting to Stormzy's varied schedule:
Precise meal timing every 3-4 hours
Performance plates with specific macro ratios
Strategic pre-show nutrition planned backwards from stage time
Post-performance electrolyte supplementation
Continuous monitoring of mood, energy, and muscle recovery
Check out the full article here. LINK
Market Opportunity - Esports: The Next Frontier for Performance Coaches
Top Pick: Achieveminds, founded by sports psychologist Fabian Broich (formerly Excel Esports), launches groundbreaking esports coaching marketplace, with Dr. James Morehen leading performance nutrition.
Our Take: The esports industry has evolved beyond gameplay mechanics.
Elite gamers now seek the same level of performance support as traditional athletes - but with unique demands around cognitive performance, screen time, and irregular tournament schedules that differ vastly from traditional sports.
Achieveminds platform
Here's why this matters:
Untapped Market Access: Connect directly with a new generation of athletes who understand the value of professional guidance. Achieveminds' platform removes the friction of finding and booking clients in the esports space.
Credibility Building: Join respected experts like Dr. James Morehen (England Rugby, Formula 1) who are bringing evidence-based performance principles to esports. This emerging field offers the opportunity to shape best practices and establish yourself as a pioneer.
Check out the platform here. LINK
Resource Roundup
Top 3 energy gels based on flavour profile and practitioner feedback:
Maurten Gel 100 – Stomach-Friendly Patented hydrogel Technology for Cycling and Running. LINK
SiS GO Isotonic – Well-balanced flavorrs that aren't overwhelming, with berry and citrus options consistently rated highest. LINK
GU Energy – Wide flavour variety from classic (salted caramel) to exotic (birthday cake), perfect for maintaining interest during training blocks. LINK
From the Community - Objection Handling
This Week's Shoutout: A member shared an insightful Threads post from Miroslava Smith about handling the "You're too expensive" objection—a technique that helped her close 8 out of 10 deals.
Key Insight: When clients say your services are too expensive, simply ask: "Is the lowest price the only thing you're looking for in this service?" This shifts the conversation from price to value, prompting clients to articulate what really matters to them—expertise, timelines, guarantees, and ongoing support.
Why It Works:
Creates a moment of reflection
Helps clients define their true priorities
Positions price as just one factor among many
Must be asked with genuine curiosity, not defensively
Join the conversation via the Performance Nutrition Network. Save 25% off per month for life with code “pnnmember25”. LINK
High Impact Job
Head of Sports Nutrition at Manchester United – Premier League club seeks nutrition leader to develop personalised athlete strategies and lead multidisciplinary performance team. Applications due March 7th. LINK
Explore More Job Opportunities: Find more high-impact jobs via the Performance Nutrition Network. LINK.
Trivia of The Week
Last week 26/30 people who answered got the correct answer: 1.4-2.0 g/kg of bodyweight.
Which famous professor is credited with the quote about supplements: 'If it works, it's probably banned. If it's not banned, it probably doesn't work'? |
Quick favour… can you help support our free newsletter?
1) Get mentored by Dr. James via the Performance Nutrition Network. Save 25% off per month for life with code “pnnmember25”. LINK
2) Convert athletes into clients with our email funnel template. LINK
That’s all for this week!
Speak soon,
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