Biomarkers: More Than Deficiency Detection?

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Expert Opinion

PROFESSOR PEDLAR ON BIOMARKERS

“Biomarkers are the Marmite of sports science.”

You either love them or hate them. There's rarely middle ground.

Professor Pedlar cuts through the polarised debate with refreshing clarity. The "hate camp" has valid concerns: invasive procedures, hefty price tags, and complexity.

Pedlar's most compelling insight? It's not just deficiencies we should monitor.

"We are now seeing athletes with excessively high biomarker values for some nutrients," Pedlar reveals.

"Using a blood test, you might be able to identify both deficiencies as well as excesses."

The actionable takeaway: Consider biomarkers not as universally necessary or wasteful, but as context-dependent tools.

Important ⚠️ Ensure you don't step outside your scope of practice and are properly insured for any advice provided.

Market Opportunity

CHATGPT IMAGE GENERATOR

OpenAI just dropped a game-changing image generator inside ChatGPT, and it's already making waves across the creative world.

What used to take ages in Canva can now be done in seconds with a simple prompt.

You can generate high-quality, brand-ready visuals without hiring a designer or opening another tab.

Expect this to eat into Canva’s market share fast — especially among power users who value speed and customisation.

Resource Roundup

NEWS & RESOURCES

NICOLA GRAHAM

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GATORADE HIRING

Life Sciences Nutrition and Sports Scientist at PepsiCo.

CONFERENCE LIST

Evan Bailey shares key dates for sport nutrition conferences.

TECH

How Q36.5 team nutritionist Adam Pluciński uses Hexis to plan fuelling for cyclings longest race.

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